Thursday, July 7, 2016

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 www.showincity.com











Attending the India International Garment Fair ? Get Your Polyglot Translator Today !

 As we speak, the Indian fashion world is at its peak with preparation for the upcoming 57th edition of India International Garment Fair. Entangled with crazily overloaded schedule for the labourers, dealing with the work pressure and keeping the expectations high, the Indian fashion industry is on the quest to reach the main target for the month of July.  The deadline everyone is aiming at is the attendance to India's 57th India International Garment Fair scheduled to start on the 18th of this month at Pragati Maidan, New Delhi which will exhibit over the span of 3 days. All doors will close and hopefully some very good contract deals, in the evening of 20nd of July.
 Amongst many of the Trading Fairs held in Delhi, this particular event caught my attention. And for very good reasons. India is at the top of world's textile manufacturers, holding hands with Bangladesh, Cambodia, Vietnam and Thailand. And other few countries where the labour comes within minimal wages, and the import-export rules and regulations facilitate good commerce, but on this topic later on. 

 The Indian subcontinent comes second after China in the market segment of garment manufacturing and has a working platform that comes in handy for small and medium enterprisers. The business connections swing back and forth between India and retail shops from US and Europe, holding a steady trade growth at 30% annually out of which 80% of cotton apparel. Brands such as Walmart, GAP, Tommy Hilfiger, and Marks & Spencer a have constant production order worth over $250 millions on an yearly basis and for 2016 the Apparel Export Promotion Council ( AEEPC) is expecting an export target of $25 billion. 

 And if these facts do not get you interested in attending the garment Trade Fair at the end of this July, and neither strikes your fancy to look more into the Indian Garment Exhibitions, then it might be appealing to you to know that the India International Garment Fair is really as international as it claims. Besides being a massive generator of business contracts, the event is a friendly multicultural affair which follows a basic aim to earn an honest buck, or few millions as a matter of fact. Knowing English, Chinese dialects, Hindi, Tamil, and not many but at least four-five other Indian languages  would come in handily. However, for the non exclusive limited edition polyglots who are just like me and know just about enough Hindi to pass by as a veggie connoisseur at the local market, there is always the better option of hiring a professional translator.

Meanwhile, HERE is a list of upcoming events held in Delhi, which might worth a peek a boo. 

 The event has brought the Fashion Industry of India on its toes for the second time this year and oh boy, it is going to be big!
 Organised by the International Garment Fair Association and Apparel Export Promotion Council, the Fair is expected to exhibit over 200 brands of womenswear , over 30 participants in the fashion accessories section and over 40 names in the menswear and kids apparel.

 Needless to say that whether you are a designer, a fashion journalist, a prospective business person or a fashion entrepreneur curious by nature, it would definitely be an interesting time pass to check out what other people are doing, especially if you have a particular interest for the grand exhibitions. 

You can find more info about the event HERE .

All in all, the Fair is expecting an attendance of over 300 Indian brands belonging to different states of India, from the southern Tamil Nadu to the northern Punjab. Click this LINK for a map of India and a bit of extra info about the multitude of languages spoken in this amazing country. Talking about the language masala for the connoisseurs, there is definitely not a boost of novelty in figuring out that the North and the South of the same country do not speak the same language and mingling between tamil and hindi can be and does get awkwardly funny at times. Thank God for English,and if you get confused as to which God of the Indian Pantheon to express your gratitude to, then just thank the British for colonisation. 

Click HERE for a quick check about the Indian Gods. You are welcome!


It is always good to double-check your homework before taking up a trip to India , otherwise you will travel 100 km into the neighbouring state and you might have the shock of your life to actually realise that  Indians do not speak " indian ", as if that would actually be one language. Please excuse my repetition, but understanding the person you talk to will bring you only benefits, or save you great loss, take it as you wish ( grin in the brackets ).


However, back to our horses, based on the facts we got from the 56th IIGF held in January, it is safe to say that an even larger number of buyers and buying agents have registered to visit the fair held at the beginning of this year and thus the upcoming fair is expected to experience nothing less. For closing a great deal and to nail that contract, you do need a translator, I really cannot stress that enough. Click on the following LINK for an easy access to a translation platform.

Such numbers as 2016 buyers in the previous fair, out of which 749 international buyers from 69 countries, are the type of numbers appealing to a business event and the type of numbers that remind you to get your communication skills a notch higher.

 It may be funny to snap a deal in sign language over a cup of chai, when your interlocutor is absolutely charming and the indecipherable language they speak seems to cause irrelevant problems. Understandable. However, I take the blame of being a party breaker and remind you that in the event of attending this exhibition with the intention to do successful business, do get yourself a polyglot translator erudite in Indian languages.

See ya there !!

Alina Alice

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