If you are looking at setting a dress code for your employees, then you have surely admired at least once or twice a corporate "uniform". Being faced with the problem of finding the right outfit that communicates your company's values, and which acts as a visual symbol of unity and structure, then you have undoubtedly tasted the poor taste of confusion.
Choosing the right style to represent your brand is easier than you think. Follow these 3 steps to finding the right outfit.
1) Develop the concept.
Decide upon a concept that you want to incorporate and make a list of visual messages you want to send across. Do remember that a "uniform" acts as a visual identifier, and the brand should be perceivable through colour and shape. It is always a good idea to stick to a specific colour combination, a shape that complies with the basic requirements of the style you're aiming at and a texture that combines both comfort and class. For an extra note of creativity, take the help of a Fashion Designer.
2) Consider the wearability factor.
Take into consideration your employee's needs when creating the outfit that they would have to wear. Safety, comfort, and style are the essentials which you need to combine. It is always a good idea to offer options of various items that compile a wardrobe. This will give alternatives for what to wear on different days of the week, sort out weather related impediments and merge into your employee's personality.
3) Rely on a good manufacturer.
Find a good manufacturer that can develop viable prototypes. That will ensure the outfits come in the right sizes and have the appropriate technological finishing.
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